At Limestone Advertising ApS, we’re dedicated to driving innovation that scales and adapts to the ever-evolving digital landscape. Our commitment to enhancing outcomes for our clients is matched by our unwavering support for a vibrant, transparent digital advertising ecosystem.
We’re more than just an agency—we’re architects of the future. By embracing the disruptive forces that shape our world, we unlock new avenues for growth and forge deeper, more meaningful connections. Whether it’s guiding iconic brands through the intricacies of performance marketing or helping digitally native brands carve out their place in culture, we’re here to lead them through change with clarity, confidence, and creative energy.
Our media strategies are as diverse as the communities our clients serve. We employ a forward-thinking approach to brand safety, media responsibility, and sustainability, ensuring that our clients’ messages not only reach their audience but resonate in a responsible and impactful way. Our work environment mirrors this ethos, fostering diversity, inclusivity, and a culture of care where creativity and risk-taking are encouraged and where every individual can thrive.
Limestone Advertising ApS is a creative powerhouse that seamlessly blends specialist expertise with the power of data and technology. We help our clients navigate, innovate, and lead meaningful change in an ever-complex world.
We don’t just follow trends; we set them. Our team is equipped with deep industry knowledge and data-driven insights to craft strategies that not only meet your goals but exceed them.
Creativity is at the heart of everything we do. From compelling content to visually stunning designs, our creative team ensures your brand stands out in a crowded digital landscape.
Behind every great campaign is a solid technical foundation. Our experts leverage the latest in digital technologies, ensuring your campaigns are not only innovative but also efficient and scalable.
We are a pay-per-click agency focused on measuring your ROI and providing excellent customer service. Each campaign we launch starts with in-depth research and strategic campaign development to ensure that your ad dollars are being spent on the right channels, targeting your prime audience.
Paid search advertising has been the bread-and-butter of digital marketing for over a decade. By targeting the right keywords we capture intent and quickly turn clicks into leads or sales.
Focus on What Works
Regular account audits help us identify what keywords, ads, targeting methods, and strategies are or aren’t working. Based on that data we optimize your account by:
- Cutting out keywords that don’t convert and waste ad dollars
- Expanding on converting keywords
- A/B testing ads to find out what resonates with your audience and pausing ads with lower CTRs or conversion rates.
- Expanding or restricting geographic targeting to ensure that the right people are seeing your ads.
- Bid adjustments based on day parting so that your ads are seen at the right times.
- Device specific bidding and ad copy. Desktop and mobile searchers behave differently and we make sure that we show the right message accordingly.
- Phone call tracking and cross-channel attribution make sure that all conversions are accounted for so that each campaign gets the credit it deserves.
When you need to build awareness about your brand or a new product, that’s where Display Marketing comes into play.
Maximizing Opportunities
Display marketing comes in many shapes and sizes including contextually targeted banner ads, social media ads, mobile ads, remarketing, video…and the list go on.
Not all display advertising opportunities are created equal, and with all of the inventory available it is easy to spend…spend…spend without knowing if your ad dollars are being put to good use or not.
This is why each display campaign that we launch starts with a solid foundation of research based on our proven methodology. Once campaigns are launched we monitor them closely to ensure that each channel is meeting or exceeding its goals, whether they be focused on impressions, clicks, or engagement.
Contextually Targeted Banner Ads
We pair your ads to websites with content related to your business. By showing ads next to relevant content we can capture the attention of viewers who are reading about topics related to your business and product offerings.
Behavioral Targeting
Behavioral targeting targets users, as opposed to targeting websites as with contextual targeting. We use a number of factors to identify people who might be interested in your business or products, including keyword search history and website browsing history.
Remarketing is your business’s secret weapon for bringing back lost conversions. This is a great tactic for increasing your customer-base and subsequent sales.
Remarketing is also a great channel for increasing sales and engagement from your current customers and audience. With well-segmented remarketing lists you can suggest complimentary products, upsells, announce sales & promotions, and maintain top-of-mind awareness among consumers.
Remarketing Segmentation
Building remarketing lists starts by tagging your users with a cookie. The remarketing cookie then tracks which pages they view and what actions they take while on your website. The remarketing lists can then be used for targeting and exclusion, the combination of which allows for precise segmentation.
For example, a user visits your website and views a product but doesn’t add it to the cart. You could show the user ads for that product and as well as similar products that might capture their interest.
The user clicks your ads, comes back and adds the product to the cart but doesn’t complete the purchase. You now know they are interested in the product, and may want to target them with an offer for a discount on the product or an upsell to get them to come back and finish the sale.
If the user comes back and finishes the sale, you can then “exclude” them from ads targeting that product, because they’ve already purchased it. However, you can also target them with ads for complimentary products or accessories.
Remarketing with Facebook and Twitter Ads
Maximize your ad visibility by reaching consumers during their most engaged time online with Facebook and Twitter remarketing. Taking advantage of timeline ad formats allows you to join the conversation, instead of just displaying ads.
Remarketing with Banner Ads
When users aren’t searching or using social media the bulk of their time online is spent absorbing publisher content. Remarketing banner ads allow you to take advantage of the enormous amount of inventory available on publisher websites to keep your message in front of the people most likely to convert.
Social media sites collect an enormous amount of personal information from users ranging from demographics to interests and life events. By tapping into this data we can target ads with laser-focused precision.
Social Media also displays ads to users while they are highly engaged. Showing ads to the right users at the right time nets high click-through and conversion rates while creating awareness among users who may not have been searching for your business or products.
In today’s world where consumers can’t put their phones down, having a strong mobile strategy is essential. Whether you’re looking to build brand awareness through disruptive marketing tactics on channels such as Facebook and YouTube or capture intent through mobile searches we’ve got you covered.
The average consumer spends 3 hours each day on mobile devices, a statistic that is steadily increasing. Over half of searches on Google are now done on mobile, 86% of Facebook users who login daily now do so on mobile devices, 50% of YouTube videos are views on mobile… you get the idea – if you aren’t targeting mobile devices you are missing out on a big piece of the pie.
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